June 16, 2025
Episode 11: David Colella on Screenmobile: The Franchise with Low Competition & Big Profits
From Startup to Screens: How Screenmobile is Franchising a Niche Home Service with Big Returns
Discover how Screenmobile turned a simple home service into a thriving franchise empire. David Colella shares why screens are big business, how franchisees succeed without sales pressure, and what makes this 45-year-old brand a standout.
Episode 11: David Colella on Screenmobile: The Franchise with Low Competition & Big Profits
Episode Summary
In this episode of Franchise Business Radio, David Colella, Franchise Development Manager for Screenmobile, joins the Franchise Sisters to discuss how Screenmobile has carved out a unique niche in the home services industry. With over 45 years of success and no national competitors, Screenmobile offers a compelling opportunity for aspiring franchisees looking for a low-overhead, high-potential business model. David breaks down the origins of the brand, the proprietary on-site screen manufacturing system, and why their business thrives on marketing rather than aggressive sales tactics.
David also explains the two franchise models—owner-operator and executive—and how each suits different entrepreneurial goals. He shares how training, ongoing support, and Screenmobile’s alignment with Authority Brands contribute to franchisee success. With strong validation, impressive financial performance, and a clear growth roadmap, this episode gives future franchise owners practical insights into whether Screenmobile could be the right fit.
What You’ll Learn
- The origin story and evolution of Screenmobile as a franchise
- How their proprietary on-site manufacturing system sets them apart
- Why Screenmobile is a marketing-driven business—not sales-heavy
- The difference between the owner-operator and executive franchise models
- What type of person succeeds with a Screenmobile franchise
- Financial insights from the FDD, including average revenue and expenses
- The importance of validation from current franchisees
- Tips for evaluating franchise opportunities wisely
About the Guest
David Colella is a seasoned franchise executive with over 20 years of experience, spanning from startups to Fortune 500 companies. A founder of multiple businesses, including the tech support franchise NerdsToGo, David now helps entrepreneurs succeed as Franchise Development Manager at Screenmobile, a trusted brand under Authority Brands.
Episode Transcript
Expand to read the full conversation between Alesia Visconti and our host.
**Disclaimer
Information shared by Franchise Intellect, Pam Currie, and Shari Currie Skjoldager (“Franchise Sisters”) is for educational purposes only and should not be considered financial, legal, or investment advice. No guarantees of performance or earnings are made. All investments involve risk and require independent due diligence.
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Franchise Business Radio was created to feature the voices of industry experts and bring real-world franchise insights to those exploring business ownership. The show empowers aspiring entrepreneurs with the knowledge they need to choose the right franchise, avoid common pitfalls, and build a path toward financial freedom. Hosted by the Franchise Sisters and backed by their firm, Franchise Intellect, the show delivers straight talk and expert guidance on franchise selection. Before making a franchise investment, connect with the Franchise Sisters—Advanced Certified Franchise Consultants—and make sure you’re aligning with the right opportunity from the start.
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