Episode 23: How Success on the Spectrum Became America’s First Autism Franchise | Nichole Daher’s Inspiring Story

Franchise Business Radio (00:03)
Well, here we are. Welcome back to another episode of the Franchise Business Radio Show powered by the Franchise Sisters. This is your co-host, Pam Currie.

Shari Currie Skjoldager (00:11)
and your other co-host, Sheri Curry Scholdaker.

Franchise Business Radio (00:14)
Yes, and we’re excited because on today’s show we have Nichole Dahir, the founder of Success on the Spectrum, where passion, purpose, and profit intersect.

Shari Currie Skjoldager (00:26)
Yep, that’s right, Pam. Those three P’s provide a new type of business opportunity, thanks to Nicole, who is an autism mom that founded Success on the Spectrum, also known as SOS. She disrupted an entire industry by changing the way that applied behavior analysis therapy companies do business. SOS was the very first autism treatment franchise in the country, making care more accessible.

to children across the US. And today SOS has over 75 locations across 19 different states and has served over 4,000 families, which is great. ⁓ Welcome to the show, Nicole.

Nichole Daher (01:10)
Thank you so much for having me and what a fantastic intro. I hope I can live up to the hype.

Shari Currie Skjoldager (01:16)
you definitely will. I was talking with Pam before you joined us about how we placed, I don’t know if you remember a beer, but we placed her with SOS a couple of years ago. And I would love to get an update on how she’s

Nichole Daher (01:27)
No way!

Franchise Business Radio (01:31)
You

Nichole Daher (01:32)
Listen, beer

is a franchisee that came to us at the bottom of her life. Her husband had just passed away. She had just left her job. She had been in academia as a professor forever. And she didn’t know what she wanted to do with her life now alone. She didn’t want to go back to the same things. And when she started with us,

She struggled a bit in the transition between being an employee to being the boss and employer. And I have to say her clinic’s been open for two years. She is major boss lady. She’s grown so much. She stands tall. She makes decisions quickly. She makes the right decisions. She’s doing so well. She’s about to open her second location.

Shari Currie Skjoldager (02:22)
Woo, I love to hear that.

Nichole Daher (02:25)
She’s, so proud of her really and all of our franchisees are doing very well, but her story in particular, I mean she was just at her low and now she’s just riding that high.

Shari Currie Skjoldager (02:34)
Yeah,

I remember that. Working with her, I really wanted to help her find a business that aligned with her personally. And this really touched her personally, as you know, but also could use some of her great skills and assets. So that’s great news. I’m glad to hear she’s doing so well.

Franchise Business Radio (02:48)
Yeah.

It’s great when we hear that success is happening at Success on the Spectrum, right?

Shari Currie Skjoldager (02:55)
Yeah.

Nichole Daher (02:56)
in it.

Franchise Business Radio (02:58)
And we like that a lot.

⁓ Well, let’s talk a little bit about SOS. I think a good starting point would be if, Nicole, you would just share with our listeners the story behind the brand.

Nichole Daher (03:12)
Well, it was all truly an accident. I got married in 2015 to a man who had a child with autism and I fell in love with this little girl but I had no idea how to take care of her. I didn’t have any kids of my own. I didn’t know anything about autism.

And she was enrolled in ABA therapy, applied behavior analysis. And this therapy is just a nonverbal way of teaching children new skills. And she learned to talk. She learned to make eye contact. She learned how to use the big girl potty. They taught her how to write. She started writing stories. She made her first friend. It was mind blowing.

how she was totally capable of learning.

just like any other kid is, but not in the same way. She needed to be taught in a different way other than what the typical school classroom could offer. And it was wonderful until she turned seven. And I was abruptly met with the reality that most ABA clinics only serve kids up to age six. And once they turn seven, you’ve aged out. You’re the school’s problem now.

And I was horrified as a parent, like we can’t lose our support. We can’t lose all the progress that she’s made. I live in Texas, God bless us. But like this education system here is not fantastic. And she wasn’t ready for that. And this is why I founded Success on the Spectrum. I wanted an ABA clinic that served kids all the way up to 18 to give the families, the whole family, the support that they needed until this child was able to gain enough independence to

take care of themselves and successfully integrate into society.

Franchise Business Radio (05:05)
Wow, that’s

such a purposeful and rewarding. ⁓

business and ⁓ naturally any business even when it’s rewarding ⁓ it’s business and there’s a business model that needs to be followed and ⁓ nuances that go along with that. Could you walk us through the business model itself, the services that you’re offering and real quick question you said the age out of seven does that mean the SOS clinic

that starts taking children at the age of eight? Is that your starting point?

Nichole Daher (05:44)
We start 18 months or as early as they can diagnose really all the way up to 18 years. So we serve children of all ages and it is a medical business to your point. And so a lot of people say, how can I own a medical business if I’m not a doctor? And you absolutely can. There’s no rules against it. But if you want to open a dentist office and you’re not a dentist yourself, you got to hire a dentist. And that’s exactly what we do.

We as a franchise will help all of our CEOs find and hire licensed behavior analysts that is your medical professional at the top of the tower.

And then we train in-house all the technicians that work one-on-one with the children. And each kid will get their own teacher or technician at all times. So different than a school. It’s like a bougie private school that each kid gets their own teacher all the time so you can really customize the curriculum to what this kid needs to know.

And it doesn’t have to be based on physical age. It’s going to go on mental ability. So if a child is physically eight, but mentally three, I’m not going to put him in a third grade class. I’m going to put him in the kindergarten class because or in preschool learning class, because that’s he’s mentally capable of. And unlike a school, we’re able to customize that.

So we do applied behavior analysis, which is the teaching of new skills and the reduction of problem behaviors or impulse behaviors. And then we offer occupational therapy for the physical brushing of the teeth, buttoning little buttons, ⁓ feeding yourself with a fork and a spoon instead of using your hands like a toddler. The occupational therapy kind of plays hands in hands with that independent skills that we’re trying to build.

And finally, speech therapy. If a child is capable of verbal speech, we want to teach them that. But if they’re not, we can teach them to speak with a device, with a cell phone, with an app where they push pictures that set the buttons and allows them to function in the world where people don’t know sign language anymore. ⁓ Not everybody knows how to interact with a child that can’t speak except for their own parents. So this helps them speak with the world.

Franchise Business Radio (07:54)
I’m done.

Nichole Daher (08:08)
Those services combined are what we hope will accomplish the goal of this child being able to integrate into mainstream society.

Franchise Business Radio (08:18)
So do you have your own in-house curriculum then? ⁓

Nichole Daher (08:22)
We

do. Now each child gets their own ⁓ curriculum within those standards, but we have a big assessment test where we assess the skills in all these different categories and score them. And obviously we work with the lowest score first to bring them back up to hopefully their same age peers.

Franchise Business Radio (08:45)
And when you think about the revenue, obviously there is a medical component that goes with this. ⁓ Is the revenue private pay or is it insurance based? How does that work?

Nichole Daher (09:00)
Great question.

So ABA therapy is expensive. We get paid $10,000 a month per child. They come to us instead of daycare. They come to us instead of school. So they’re with us Monday through Friday, 8 to 4. And so it’s $10,000 a month. That tuition’s higher than Harvard. I mean, really, no parents could afford this. But thankfully, after Obama’s health care reform, it is now a federal mandate that all health care insurances cover the cost of ABA therapy.

And it’s all because of a study done by United Optum where they discovered that five or six very expensive years of ABA therapy when a child is young will save them millions of health care dollars throughout an entire lifetime because now they feed themselves. Now they can tell the doctor what is wrong with them. Now they live on their own instead of assisted living. And it really contributes to a lifetime worth of success.

Franchise Business Radio (09:58)
Well, did, and not to go too much with my personal life, but this definitely touches my heart on a lot of levels. Not more so just because I admittedly saw I have a lot of friends.

who have children on the spectrum. And I know there’s a large range, that spectrum can be very broad. Literally was just having a conversation with one of my friends and you know, she just wants to help me put her child in a position to be able to be employed at some point on some level. And yeah, so that’s wonderful. ⁓

Nichole Daher (10:08)
Yeah.

Franchise Business Radio (10:32)
So when you think about, here you are, you’re a franchisee and you’re opening up your clinic. Talk to me a little bit about customer acquisition. I don’t know if there are referral partners in place. How do they get the word out about their clinic and their services?

Nichole Daher (10:55)
This is a great question because it’s not an answer you’re going to expect. We do no marketing whatsoever. The demand for autism services is so high that if you just exist online, build it and they will come.

Franchise Business Radio (11:03)
you

Hmm.

Nichole Daher (11:12)
It’s really wild. People think that autism is very niche, that it’s very small because they know one or two people, but 2.5 % of our population is affected by autism. The CDC just released a report, one in 31 children are diagnosed with autism, not have autism, diagnosed with autism. And so when you think about if you have a child,

their classroom that they’re in at school roughly has 30 kids. So statistically, one of those kids in every single class is going to be diagnosed with autism. So there’s tons of them out there. And the number of kids being diagnosed is increasing every year, every year, every year, every year. And the number of clinics that are opening to treat those kids is far not even close to keeping up with the demand.

Franchise Business Radio (12:03)
Hmm.

Nichole Daher (12:03)
And so what we have is huge demand, low supply, and that is a fantastic business opportunity where we do not have to search for clients. We don’t have to worry about getting clients. We just have to exist online and these mamas will come like I was a mama once before knocking doors down to try to find treatment for my kid. You’ll do anything to get first in life. You’ll do anything for your child. And you know, it’s just an advantage that this industry has.

Shari Currie Skjoldager (12:24)
Yes, you are.

Franchise Business Radio (12:31)
Yeah, you’re a mama bear. I get it. get it. What do you say to those moms that are out there and they have, they’re wondering, oh my gosh, I’m seeing some signs. I don’t know if it really is classified as autism or not. I mean, what would you say to those moms and dads? How do you figure it out?

Nichole Daher (12:57)
think a lot of parents are suspicious early on and the hard part is getting a doctor to not gaslight you and tell you that you’re crazy. But thankfully this older generation of doctors that went to medical school a billion years ago, they’re retiring, they’re fading out. They didn’t really learn about autism because we didn’t know much about it back then. So this newer generation of doctors that

Shari Currie Skjoldager (13:06)
I’m out.

Nichole Daher (13:24)
know more about autism and can recognize it better as a whole because they learned about it in school, I think it’s getting easier and easier. There’s so much, know, autism’s in the spotlight right now, and so there’s so much information online where you can look up symptoms and guess for yourself. But if you suspect, just talk to your pediatrician. It doesn’t have to be a specialized autism doctor. It doesn’t have to be a psychiatrist or a psychologist.

Shari Currie Skjoldager (13:33)
study.

Nichole Daher (13:51)
just your regular pediatrician can do a short assessment or even a ⁓ little assessment that says what are the risks? What is a risk assessment if you’re having autism? Not even a diagnostic assessment, but even that will help. And I think now the schools, I mean, the schools really don’t do that sort of thing until you’re…

five or six years old and hopefully you get diagnosed before that but even the schools if they see the signs they will have their internal assessments to do as well.

Franchise Business Radio (14:23)
sense. And when you think about your employees, you also heard about how many employees do you need? Did you say this is one-on-one? Is it one on a group? Kind of walk me through what that looks like.

Nichole Daher (14:37)
We are payroll heavy because we are a service industry. You don’t have to buy equipment or machines. It’s all about people. It’s a people business. And so you will need one licensed medical professional called a behavior analyst. And that person is the one that assesses the children and creates the curriculum. Then you hire one technician for every kid. And that technician, very easy to find. It’s anybody with a high school diploma. It could

a daycare worker, a paraprofessional, a teacher, anybody, all you need, high school diploma. And in-house we have a certification program that will certify them as a registered behavior technician. And everyone is assigned that course on their first day of work and they watch these training videos as they’re working and as they’re learning. And once you complete that, you get your certificate.

Franchise Business Radio (15:34)
that makes sense. And so it’s an in-house certification that was designed. ⁓ To me that’s unique and part of the uniqueness of SOS. Any other unique differentiators that you want to share?

Nichole Daher (15:51)
Of course, most ABA companies…

that make up 90 % of the market share of the entire industry are owned by private equity investors. They are profit-making machines that just want to have returns for their investors. They have no skin in the game and no mission driving us. But SOS, of course, founded by an autism mom, 25 % of our franchisees are autism parents. And we really prioritize the child and the parent experience over just the money grab.

And so our most unique feature of SOS Clinics is a parent viewing room. So when my daughter was going to therapy, you would pull under this little carport area, they would take your child out of the car and go inside and you could not go in for safety reasons. And you had no idea what was happening in there. And I had a nonverbal female child. I was so scared. Anything could be happening in there and she wouldn’t be able to tell me.

And I didn’t want that as a parent when I made the model of this business. I said, I want parents to be able to trust us. I want transparency. Transparent, see? I think I’m hilarious. And I wanted to be open because…

Franchise Business Radio (17:08)
Ha ha ha ha.

Shari Currie Skjoldager (17:12)
Thanks

Nichole Daher (17:12)
Parents watching means that parents are learning too. And it kind of completes the circle. So we put cameras in every single room and we have this quiet little parent viewing room with a sofa and a coffee machine and wifi and all the scented candles and all the things. And you could sit in front of this TV all day if you wanted to and watch your child working with their therapist. You know exactly what’s going on. You know how happy they are.

And even if they’re not there during the day, if something happens, if they say their first word, if they bump heads and give themselves a black eye in the playroom, know, whatever it is, we can rewind that back and play it for the parent to let them know that their kid is okay.

Shari Currie Skjoldager (17:55)
I love that. I love that. That’s a really big deal because parents are working so hard to find support for their child. They’re almost even more invested in these kids because they do have to support them so much. So the fact that you have that transparency ⁓ window for them to, like you said, learn, which is so helpful for when they have them at home and also just…

relieve the stress of knowing that they’re okay. That is great stuff. That only comes from a mom who’s been through it. So you know. ⁓ So let’s get into training and support. So I decide, you know, we go into business relationship with SOS. Obviously, this is a brick and mortar business. ⁓ What’s the process to find the real estate, build it out? How do you support in just getting that piece of the equation going?

Nichole Daher (18:49)
Well Sherry, I’m very type A and I do love a good spreadsheet. So we actually have a onboarding checklist. And as soon as you’ve signed the franchise agreement with us, you get access to this checklist and unlimited support to work your way through it.

Shari Currie Skjoldager (18:53)
Yeah.

Nichole Daher (19:05)
Step one, start an LLC. Here are these instructions on how to do it. Here’s a video on how to do it. If you’re uncomfortable, click this button. We’ll make a video chat with you. We’ll do it together. Step two, open a business checking account all the way down from finding a clinic, hooking up the electricity, getting a phone number.

We create the website, the social media pages, the Google My Business listing. We do a lot of that stuff for you so that you exist online. And after your building is physically ready to open, we help you hire those employees. We train those employees. We train you. And once you’re open, we throw a big grand opening party. Our film crew comes out and does a commercial for you. You can blast it out wherever you want.

Shari Currie Skjoldager (19:30)
Good.

Nichole Daher (19:52)
And of course you have unlimited support after that instant chat as well as video chat If we need to share screen most of the questions that we have after somebody opens is what does this software do again? Which button do I press? So a lot of it is share your screen and I’ll show you where to click ⁓ And so it’s it’s a lot. You know, it’s very common sense. It’s it’s nothing

rocket sciency here that we’re doing here, but there’s going to be crisis that come up because it’s kids and There’s always going to be something new that you didn’t think about or a parent that is asking you something that you never thought of yourself And so having the franchise stores instant support is very important in a business like this

Shari Currie Skjoldager (20:33)
that’s huge how you lay it out and classic mom get the videos going because we know that that’s one of the best ways to learn is to have to read five pages. Nice job, Nicole. And then, what about ABA? Is it hard? mean, that’s a critical piece to opening your doors. ⁓ Is it hard to find ABAs out there or?

Nichole Daher (20:55)
The analyst, there are not as many analysts as of course we would hope, but it’s not impossible. know, the technicians are very easy to find. You put out a posting on indeed.com and you get 20 applications by the end of the week. But it is a little bit slower when you’re looking for an actual medical licensed analyst. And so we help you find those people.

And we’ve also created this great internship program that we’re trying to make our own analysts from within. have partnerships with, I think, nine universities and counting. And to become an analyst, you have to have, I think, 2,500 hours of practicum. So you have to work.

full time for at least a year to become, to be eligible to sit for the board exam to become an analyst. And so every location that SOS has has at least two interns. And hopefully all of these will graduate and be passed along to newer opening locations. And we’re hoping to create a new generation of analysts in addition to what already exists.

Shari Currie Skjoldager (22:01)
I love that way to think outside the box and kind of build what you need as you grow. That’s great. And then what about it? I’m assuming ongoing support. Do you guys have an annual conference so everybody can kind of get to know one another and kind of build those relationships across the nation with other franchisees?

Nichole Daher (22:22)
Of course we do. Now, every month,

all of the CEOs have a virtual meeting and we laugh mostly at each other, not with each other, and we cry with each other. But we do go on one annual CEO retreat every year. And that’s where we really get to bond with each other. Because like you said earlier, we’re 19 states. So a lot of us are very far apart.

This past year, 2025, was the 10 year anniversary of our company. A whole decade of serving kids and we also hit another milestone where we sold our 100th territory. So it was huge for the franchising company as well. So we celebrated big. went to Hawaii and we all sat sipping Mai Tais on the beach and laughing at all of our…

Shari Currie Skjoldager (23:06)
That’s a big celebration. Wow.

Nichole Daher (23:13)
Worries, you know the things that you’re worried about when you first open a business are usually not what you worry about a year later We’re like, I can’t believe we thought that was gonna be a problem and we chuckled and bonded over all that But yeah, of course we we gotta have the trips

Shari Currie Skjoldager (23:20)
Yeah.

Absolutely

and congratulations on the growth. You hit 100. What is the theory that there’s only like 18 % of people that try to franchise a concept actually can get to 100 territories sold? So that’s a great accomplishment.

Nichole Daher (23:34)
It was.

I didn’t want to hear that before

because it’s so scary. But yeah, we made it. made it. And quickly because we really didn’t start selling, really selling franchises until after COVID was over. So 2021. So in three short years, we were able to open that many.

Shari Currie Skjoldager (23:59)
That’s awesome. Do you have, now that you’ve kind of got a solid base of 100, are you kind of switching your approach on how you’re going to do future growth? are you just like, this is working and we’re sticking to it?

Nichole Daher (24:12)
It is working so well, we’re sticking to it. However, ⁓ we do have plans to expand into young adult services as well. And so that’ll be a future growth potential for ⁓ future franchisees or the ones that want to expand what they already have into a different model.

Shari Currie Skjoldager (24:33)
Yeah, I love that. So you’re giving options potentially for them to be able to stay with their client even past 18. That’s the hope. Very nice. Okay. ⁓

Nichole Daher (24:40)
Yes.

Shari Currie Skjoldager (24:43)
Great background on support and training. How about we get into the franchisees? What do you feel like is a characteristic that franchisees that are successful have versus maybe ones that have had a little bit more struggle and maybe we need to develop them in this area that allows for success? So what kind of franchisee are you looking for?

Nichole Daher (25:06)
So in the franchise, we require owner operators. So you can’t just be a silent, quiet investor that hires some 20-year-old to sit at the front desk and do all the work.

we expect our owners to be in the day-to-day operations and really take care of their baby, their business, because nobody’s going to love it the way that you will. And I get a lot of calls, and I think you’d be surprised how many people we turn away as franchisees that, oh, I just want to put some money in this and get somebody else to run it, and then my kids will be set for life.

This is a people business that’s not going to work here. And so what I look for in a franchisee is someone that’s going to prioritize the mission over the profits. Now, money’s important and you will make money, but you can’t do it at the kids expense. And as a CEO, you’re basically just going to be HR for your own, because you’re not the medical person. You’re not the one performing the actual therapy for the kids. It’s, it’s your job to hire the staff to

performance reviews, to do payroll, to do the bookkeeping, all the little paperwork in the background. I can teach all of these things. You don’t have to come in and learn those skills. I can teach that to just about anyone, but what I can’t teach is the people skills that you need to manage the staff. You have to have a certain amount of authority and decision-making capability to lead.

these people that are going to look to you for answers. And I think some people haven’t, some people don’t. But if you feel like you are a leader and you are able to problem solve, you’ve got what it takes.

Shari Currie Skjoldager (26:53)
Yeah, so great people management skills it sounds like definitely in that leadership. And you kind of touched in on it already for somebody who is thinking about investigating SOS. Just what does the day in the life look like? is their primary, what is their day going to look like?

Nichole Daher (26:56)
Yeah.

in the morning I love to greet the families that come in but that’s just hubris but hiring and firing performance reviews payroll bookkeeping and we teach you how to do your own billing and claims ⁓ everything that has to do with the money the CEO is going to do and nowadays thank goodness it’s all electronic it’s all software you know when I first started this everything was on paper and you had to lick a stamp and mail things which was horrible

Shari Currie Skjoldager (27:40)
But.

Nichole Daher (27:42)
So glad that’s over. Everything now is a click of the button. And so we just teach you to use the software and we’re here to answer or walk you through or shadow you while you’re doing it the first 100 times. That’s what we’re here for.

Shari Currie Skjoldager (27:56)
but you really kind of stepped into the next area, which is money, right Pam?

Franchise Business Radio (28:01)
Yeah, yeah, but I have to say something, Nicole. I don’t know why this came to mind. I don’t know if you’re a Seinfeld, watch those episodes. But when you’re talking about licking the envelopes, the stamps, I don’t know if you remember George’s, I can’t remember his wife or fiance at the time. Oh my gosh, that’s what came to mind. But no, that’s not the case here. But with that being said, let’s talk a little bit about the money side of things. And obviously, very much like you said, people before profit.

Nichole Daher (28:15)
In the teachers.

Franchise Business Radio (28:30)
Profit has to be in place as well. By the way, what size is a footprint? When you think about site, location, what’s a common footprint size?

Nichole Daher (28:40)
The smallest is 5,000 square feet. The largest we have is 12,000. But most common is six or seven.

Franchise Business Radio (28:46)
Up.

Okay, that makes sense. And ⁓ is there sort of a tap or cap, I should say, on how many customers or children that you’re able to take in?

Nichole Daher (29:02)
you

know, sky’s the limit. You make money, I make money. We do this together. But usually, I like to tell my franchisees, I would rather you have two medium-sized clinics rather than one huge one. It spreads the liability out a little bit. It gets you ⁓ a different area for both clients and staff. Never keep all your eggs in one basket. That’s just a smart rule to have in general.

Franchise Business Radio (29:07)
scheduling.

Understand,

understand wholeheartedly. ⁓ And in your FDD, you have your item seven, the estimated initial investment. ⁓ What does that look like to give an SOS off the ground and up and running?

Nichole Daher (29:45)
We want you to have half a million dollars. You don’t need to have that in your pocket. I don’t think anybody does. I certainly don’t. But we help you get a business startup loan. And usually the banks will require 10 % down. So if you want to borrow $500,000, you need $50,000 in cash in your bank to make that work. And that $500,000 will cover your initial franchise fee, all of your royalty fees, all of the…

Franchise Business Radio (29:53)
Yeah.

Nichole Daher (30:15)
furniture and the cameras and the computers and the toys and the play equipment and then six months worth of operating capital went electricity, internet, phone, software fees, all the things and our break even what we like to tell people is you you’re becoming in the black at 10 clients and you can certainly

Franchise Business Radio (30:38)
you

Nichole Daher (30:40)
obtain 10 clients before the end of that six months where the bank money runs out and your business can then carry its own self, its own weight forward. So it’s pretty smooth and you become, you reach that break even and become profitable pretty quickly compared to other businesses.

Franchise Business Radio (30:57)
Yeah.

Do you offer an item 19, a financial performance representation?

Nichole Daher (31:03)
We do, we have a list of all of our existing franchises and we have the amount of revenue that they’ve made year after year. It’s really fun to look at, know, they started at the end of this year and they only made this much and then the next year it was like $1 million and watching them go up. We have a special club.

called the Commodore’s Club for the franchisees that make it over $2 million per year and have high scores on their audit or quality control audit. So those high performers get special privileges and they act as mentors for the newer franchisees that come in.

Franchise Business Radio (31:43)
sense. And you mentioned a bit earlier about sort of a common funding approach. Are you on the SBA registry?

Shari Currie Skjoldager (31:44)
you

Nichole Daher (31:51)
Yes, we are. For a while, they did away with the registry and we were so sad, but they brought it back. So yes, we own the SBA registry. We have preferred lenders, which is super helpful because banks are just awful to shop. And we have the business plan already made out and templated. You just plug in the numbers for your local area and it spits out exactly what you need.

Franchise Business Radio (31:54)
No.

Yes.

That is fabulous. Well, I know Sherry has a closing question for you. It’s one of our favorite questions before we close up the podcast. But before we go there, any additional thoughts that you would like to share with our listeners about S.O.S.?

Nichole Daher (32:30)
actually have a special offer for our listeners today. So obviously, if you’re interested in the franchise, you can always learn more online. Our website is sosfranchising.com. But if you contact us and tell us that you heard about SOS from the franchise sister studio, then we will offer you a free round trip flight Southwest Airlines domestic only to Houston to spend a day with me in person to tour several

of our locations, we want you to see the sights and smell the smells and really get to know what life as an SOS CEO is like. And you can only do that by walking around with your eyeballs. So we do, we will offer that free flight to anyone who says they heard about us right here.

Franchise Business Radio (33:18)
Oh, thank you. mean, I’ll say thank you for our listeners. We appreciate it.

Shari Currie Skjoldager (33:23)
Yeah,

yeah, that’s great. Thank you so much. Like Pam said, we always like to wrap up our podcast with this final question to our guest, and that is, do you have any tips that you would give to budding entrepreneurs?

Nichole Daher (33:38)
Something that I had to learn way too fast and not fast enough was that the people that surround you can make you or break you. A good employee will make all the difference in the world and you should strive to find the people that share the same mission and have the same goals as you. And the opposite is true. One bad employee can be detrimental to your plan, to the reaching of

your goals. And so being a good judge of character is honestly the best skill that you can have as a business owner because nobody can make a difference in the world by themselves. You need a team of people. It takes a village so they say. And it’s true in every aspect of business. Surround yourself by people who will help you grow.

Shari Currie Skjoldager (34:33)
Love that, very good advice. In business and in life.

Franchise Business Radio (34:39)
That’s right. One bad apple can ruin what’s that saying, right? You know what I I like to be out on the, what is the boat wall? All ships rise together. That’s where we want to be. So I fully agree with you. Well, again, Nicole, thank you so much for being, I guess, on the Frances Business Radio Show. It’s been lovely having you on the show. And again, like you said, it’s where passion, purpose, and profit intersect.

Shari Currie Skjoldager (34:44)
So they ask it.

Franchise Business Radio (35:08)
like that. To our listeners, ⁓ please take Nicole up on her sweet offer if you would like to learn more about success on the spectrum.

very generous invitation, as well as if franchise ownership is something you’re considering, please don’t hesitate to contact the Franchise Sisters. We’re here as a resource to you. We welcome giving you an ebook, Top 10 Questions to Consider Before Investing in a Franchise, along with a free franchise consultation call. We like to say, remember, investigate before you invest.

Shari Currie Skjoldager (35:44)
Yeah, that’s right. The goal is to put you in a position to make a wise franchise decision, dodge costly mistakes, and achieve financial independence.

Franchise Business Radio (35:52)
for

sure. Thanks for tuning in. This is the Franchise Sisters signing off. Fist bump!

you ⁓